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Del Monte®,Campbell's® & French's® Green Bean Casserole

What's Your Holiday Recipe Twist?

3-BRAND IN STORE DISPLAY AT WALMART & BLOG CAMPAIGN

As Del Monte's multi-brand shopper marketing agency for its Walmart business, CoOptions' social division was asked to create an integrated social shopper campaign for its upcoming shared GREEN BEAN CASSEROLE holiday display event with Campbell's® French Onion Soup and French's® crispy onions.

Del Monte and its partners wished to have a themed social campaign that challenged shoppers across multiple generations (from millennial moms to grandmas) to share their "Twists" on the traditional Green Bean Casserole recipe, the #1 holiday side dish recipe served at American family holiday tables.

The strategic and content challenge given was to work with each of the brands and their agencies, as well as Walmart's in-store media delivery group, top deliver this organically developed social content through Walmart TV on the display...real social content from actual Walmart shoppers curated and passed through tech channels to land in-store at POS for this landmark, highly successful campaign.

   CAMPAIGN SUMMARY

120A North Salem Street Apex, NC 27502  |  919.303.3223  |  ebertolo@cooptions.com